About Us


get ready to play

Welcome to Eximm Sport, where your passion for sport meets our expertise in sport. We offer various sports management solutions tailored to support athletes, clubs, and communities, supporting them to, GET READY TO PLAY.

Our Talent Management services are more than just representation; we foster genuine relationships with our athletes, guiding them to success both on and off the field. We understand the business side of sports and empower our athletes to maximise their opportunities in performance, career advancement, and brand marketing.

As partners to community clubs, we offer comprehensive support to help them operate and grow like elite organisations. From grant writing to project delivery and club consulting, we provide a one-stop solution for all their needs. Plus, as part of the ‘Eximm’ group as a licensed building and security company, clients gain access to a suite of services, ensuring complete support for their sporting community.

Additionally, our event management services make us the go-to organisers for community clubs, businesses, and anyone seeking seamless and successful events. With our staff backgrounds of business, sport and events we are the perfect resource to deliver in all areas. 

At Eximm Sport, we’re committed to supporting talent, communities, and businesses to seize every opportunity while maintaining our professional, young and fun brand.

Your sport is our management.






Our Team

Who we are

Managing Director

Meet Garry Goodman, a prominent figure in the Gold Coast business scene and a driving force behind Eximm Group. With over 30 years of entrepreneurial experience, Garry has led Eximm Group to become a thriving service company offering a diverse range of essential departments.

Recently, Garry expanded his ventures with the launch of Eximm Sport, a sports management company focused on various aspects of the sports industry. Garry’s dedication extends beyond business, as he actively contributes to grassroots sports development, notably serving as Head of Women’s Football at the Broadbeach Cats. Recognised for his contributions, Garry sits on the boards of Disability Sport Australia and the Gold Coast Sporting Hall of Fame, championing inclusivity and excellence in sports.

Garry’s wealth of experience in both business and sport equips him to provide invaluable mentorship and guidance to the Eximm Sport team, athletes, and clubs, ensuring success across all fronts.

Business Development Executive

Paul Coughlan is the Business Development Executive at Eximm, where he collaborates with our sports department to oversee the consulting, quoting, and delivery of our sport building projects. Drawing from a robust background in construction and security industries, Paul brings valuable expertise to the table. His passion for non-profit communities and dedication to fostering strong client relationships underscore his commitment to delivering exceptional results.


  • Certificate III Carpentry
  • Certificate IV Building & Construction
  • NDIS Accredited
  • Builder Licences QLD, NSW, VIC & South Australia

Licenses and Accreditations

Talent Manager

Bella Freeman brings her extensive experience from roles with AFL Queensland and the Gold Coast SUNS across AFLW, Academy, and VFL programs. Her focus on athlete development, from grassroots to professional levels, drives her to ensure athletes seize opportunities to excel in their professional career.

As a young Agent in the industry, Bella’s relatability to clients empowers Eximm Sport to maximise athlete performance on and off the field through genuine care and relationships.


  • AFLPA Player Agent
  • NRLPA Player Agent
  • Netball Australia Player Agent

Community & Events Manager

With a passion for grassroots sports and community engagement, Danika plays a pivotal role in supporting clubs with grant writing, club builds, and event management.

Danika’s experience spans various roles within AFL Queensland, where she has contributed to running community programs and managing events. Her time at Metricon Stadium in the events team further honed her skills in orchestrating large-scale events, including concerts and major sporting events.

With her extensive background, Danika brings a deep understanding of community needs and grassroots initiatives, alongside her leading event management role for all Sports Gold Coast events. Her expertise and dedication ensure that clubs receive comprehensive support in navigating grant applications, organising club builds, and executing successful events.


  • Advanced Diploma in Marketing and Communication
  • Diploma in Business Management
  • Certificate 3 in Sports and Recreation

Recruiting Ambassador

With a stellar AFL career at the Brisbane Lions and a QAFL Premiership Player title with the Aspley Hornets, Jono Freeman brings a wealth of experience to our team. Emerging from the Queensland Talent Pathway via the Lions Academy, Freeman’s journey from professional AFL player to NEAFL, VFL, WAFL, and now QAFL standout showcases his versatility and dedication to the game. Notably, he clinched the 2023 premiership with the Aspley Hornets, solidifying his reputation as a Key Forward/Ruck, bagging 5 goals along the way.

Jono’s unique journey positions him as a valuable resource for navigating professional environments, understanding the talent pathway, and successfully transitioning post-AFL career. His passion lies in supporting emerging talent on their journey to the AFL & AFLW Draft.

Talent Management Intern

Lily Webb is a dedicated student pursuing a Bachelor of Sports Management at Bond University. With a background as a national level swimmer, she deeply understands the significance of a strong support team in an athlete’s development journey. Lily brings a wealth of experience in communication, organisation, and social media management, having previously worked as a sponsored athlete for Engine swimwear, where she utilised her social media platform to engage with the swimming community and promote brand awareness.

As someone who thrives on challenges and embraces opportunities for growth, Lily sees this internship as a chance to expand her knowledge, gain practical experience, and contribute to the success of Bond University’s talent management team.

Sports Management Intern: Business Development, Events and Community

Hope Branch is a dynamic professional studying a Bachelor of Business from Bond University, graduating in April 2025. With a background in event coordination, marketing and administration, Hope has played an instrumental role in high level sporting events such as the Formula 1 Australian Grand Prix and Boost Mobile Gold Coast 500.

With a diverse skill set, hope brings valuable expertise to our team and we look forward to working with her.


Eximm Acknowledges the Traditional Custodians of the lands on which we live and work. We pay our respects to Elders past and present and embrace future generations. We are committed to honouring Indigenous peoples' unique cultural and spiritual relationships to the land, waters and seas and their rich contribution to society.

As of the 1st February 2022 Eximm is a recognised member of the RAP network and our Reflect RAP has been officially accredited by Reconciliation Australia.

As part of our RAP Journey we engaged the service of local artist Christine Slabb to create a signature artwork for our company that represents Eximm’s brand and tells our story whilst showcasing Aboriginal & Torres Strait Islander artwork. We are thrilled with the outcome of this exceptional piece of art